The worldwide outbreak of COVID-19 has dramatically shaken the events industry as event planners are faced with the challenge of reimagining their live events through a virtual medium. The sudden shift has left many event planners feeling overwhelmed as they navigate this new territory of transforming their live events into virtual events.
Panavid’s National Sales Manager, Rob Allen, sat down with Annette Naif, CEO of Naif Productions, to discuss the benefits of utilizing an experienced AV production company when planning and executing your virtual events.
Key Takeaways:
Every event, including a virtual event, begins with a clear vision of your end result and desired outcome.
Why not just use Zoom for your virtual events? You still can! However, using an AV company (like Panavid) will give you more control over your and your attendees’ Zoom experience, and will turn your regular Zoom meeting into a professional-looking webcast.
Streaming platforms are not a one-size-fits-all for every event. By partnering with an AV company that has experience in virtual events, we’ll help you find the right platform that fits the vision and needs of your event.
How long should a virtual event be? The key is to make sure your virtual events are interactive and engaging. Include things like games, polls, chats, and live Q&A. If you’re planning an event that exceeds a few hours, include breaks or even break it up into multiple days.
Consider doing a hybrid event for an even more professional final product. Hybrid events feature your main host(s) in a studio or controlled environment with external video feeds for remote presenters.
Technology for virtual events is different than live events. Having a team of experts with experience in broadcasting or webcasting is vital to the success of your virtual event.