The Chosen Season 5 NYC Screening
For the Season 5 screening of The Chosen in New York City, legendary photographer Annie Leibovitz’s portraits of the cast took center stage. Working alongside Matthew Shattuck of Machine Street Projects, we had the honor of helping bring her work to life through a stunning LED display.
THE CHALLENGE
Leibovitz’s work is iconic for its depth, tone, and intimacy. To showcase her portraits as key art for the season, every detail needed to be exact, from color accuracy to tonal balance to screen brightness. The displays would also be viewed by attendees at close range, much like in a gallery setting. Typically, LED walls reveal distracting pixelation at such distances, threatening to break the illusion of the image.
Complicating the setup further, the displays needed to maintain a refined, gallery-like presence—appearing as if the portraits were floating effortlessly off the floor. However, the size constraints of the venue meant flying the LED walls from above wasn’t possible; they needed to be mounted on the floor.
The goal wasn’t just to display the portraits, but to make them feel alive.
THE SOLUTION
We collaborated closely with Annie, her team, and Matthew to fine-tune the technical setup with precision. ROE Visual Ruby 1.5 LED panels were chosen specifically for their ultra-fine pixel pitch, designed to deliver smooth, detailed images even at short viewing distances. Paired with Brompton Technology’s Tessera SX40 processing, the system offered unparalleled control over color, tone, and brightness. Together, the Ruby 1.5 panels and Brompton processing eliminated visible pixelation while preserving the subtlety of Annie’s portraits, making them feel as though they were printed on canvas rather than displayed on a screen.
To address the space limitations, we engineered a custom mounting system using box truss. This allowed the LED walls to be mounted safely while presenting them as if they were floating just above the floor. The result was a seamless display that complemented the artistry without distraction.
THE RESULT
The portraits were revealed in striking realism. More than a screening, it became an immersive art experience, proving that LED walls aren’t just about being bigger or brighter. They’re about intention, artistry, and the seamless blend of creativity and technology.
